MANAGING PRINCIPALS

These individuals have come together to change the meaning of a software company as we know it by combining their expertise in marketing, technology and finance.

York Eggleston, IV (Co-Founder and Chief Executive Officer) brings a wealth of experience in management, finance, and problem-solving for mature as well as start-up businesses. Over the last 15 years he has used his unique set of talents in the development or co-development of several media and technology businesses, each of which has specialized in motivating customer decisions and measuring consumer behavior and performance.

Mr. Eggleston has founded or co-founded several technology, technology-enabled or new media ventures. He is the inventor and patent author in the areas of promotion automation over networks, interactive promotion branding, and point of sale fulfillment.

In addition, Mr. Eggleston sits on the advisory boards of the UMBC's Alex Brown Center for Entrepreneurship, Sub-Basement Art Studios and Communiversal, Inc. and has been a contributor to both academic and commercial journals and publications.

Mr. Eggleston has a bachelor's degree from Harvard College and an MBA Degree with Distinction from Harvard Business School with an emphasis on Finance and Operations.

Llewellyn Wall, (Co-Founder and Chief Technology Officer) brings over 15 years of software development and advanced architecture experience to the firm. Mr. Wall is a highly innovative technology executive with extensive cutting-edge programming experience. He has a strong background in genetics, artificial intelligence, computer graphics, and Web development.

At a time when it didn't yet exist, he developed all of the original back and front end code for one of the first award-winning, major e-commerce sites, and he has several patents pending. Mr. Wall founded and acted as chief technology officer for Decis e-Direct, where he created a Web-based application for business and advanced e-commerce solutions using artificial intelligence technologies. He was senior technologist/manager at RomeBlack Inc., where he planned and developed advanced Internet and intranet sites and prototypes for such clients as Dow Jones, Bank of Tokyo, Mitsubishi, and IBM North America.

Mr. Wall's background in computer science from the University of Pittsburgh (focussing on artificial intelligence and data visualization), combines the structure of fundamental training with a natural gift for developing creative and innovative software solutions. For several years at the University of Pittsburgh he performed independent research and was research assistant to the school's leading AI Professor, Dr. Robert Daley.

Anthony (Tony) K. Hollinger (Chief Operating Officer) brings over 20 years of operations leadership in fast-paced and high-demand environments with entities such as the U.S. Marine Corps, Comcast Cable and The Walt Disney Company. During this extensive period he has used his rock solid mix of training and experiences to lead multiple organizations through growth and new product launch activities.

Mr. Hollinger has been recognized by his employers, employees and others as a top notch team builder and objective achiever. In 2006, he was recognized by the National Black MBA Association as a “Top 50 Under 50” for his career accomplishments to date. In addition, Mr. Hollinger has committed time to serve on the Board for community entities such as Mentors, Inc. and the DC Children’s Law Center, and he is a tireless advocate for the support and empowerment of Veterans of the U.S. Military.

Mr. Hollinger has a BS in Engineering from the U.S. Naval Academy, an MBA from the Harvard Business School, and an MS in Systems Management from the University of Denver.

Kelvin Wall, (Co-Founder and Special Advisor to the CEO) is a senior marketing executive and consultant with a proven track record for building national brands and successfully developing media and publishing vehicles.

He served as a senior consultant to Arthur D. Little, vice president of market development for Coca-Cola, vice president of marketing for FCB/Leber Katz Advertising, publisher of New York Amsterdam News , Sales Manager for Ebony magazine and American Visions Magazine , and taught marketing at the Harvard Business School .

He has 30 years of experience in all phases of advertising and marketing, including product positioning, sales promotion programming, brand planning, new product and local market development. More than 10 of these years were spent in advertising sales management and consulting for magazines, broadcasting, and cable TV. Some of his clients include Procter & Gamble, FCB/Leber Katz, McCann Erickson, Campbell Soup, Coca-Cola, General Foods, Sears, Burger King, and Rums of Puerto Rico. His extensive media experience includes media planning at FCB, media consulting for Procter & Gamble, and advertising/marketing consultant for Black Enterprise , Tuesday Magazine , WBLS/WLIB, and Cable Atlanta.

Emmit McHenry is an entrepreneurial company builder. From an idea he has built teams with shared vision that have resulted in innovative companies. In a career that started as an IBM Systems Engineer and moved through the ranks in Corporate America, including a stint as Assistant Dean and Instructor at Northwestern University, he became the Regional Vice President of the largest region of a Fortune 100 Company. It was here that Emmit refined his management approach, demonstrating the ability to build high performance organizations, and laid the foundation for founding his first full time entrepreneurial venture: Network Solutions. The company commercialized the TCP/IP protocol for packet switched computer network interoperability and went on to become the manager of the global route domain for Internet and the domain name register.

Mr. McHenry has been a part of founding a number of technology and non-technology focused companies. His companies have received recognition for innovation, quality service, and community involvement and advocacy from NASA, IBM, AT&T, the U.S. Air Force, U.S. Marine Corp, and Government and NGO's in the U.S. and Africa.

Personal recognitions include an Honorary Doctorate from Shaw University, the Marine Corps Sunset Parade Guest of Honor for his contributions to the Nations C4 Capacity, and the Chairman's Award from the Historically Black Colleges and Universities Foundation. Emmit is a culture adventurer having traveled extensively in Africa, Asia and Europe. He is currently CEO, in partnership with his son Kurt, of Archura, a telecommunications systems integrator, and Chairman and CEO of Defense Manufacturing. He advises company founders on team building, governance, marketing…and being.

EXECUTIVES IN RESIDENCE

These managers have experience taking companies from ground zero to multi-million dollar success stories. They will make up some of the management teams of some companies born out of Semantic Labs.

Jeff Einstein is a true digital media pioneer, an old timer in new media with industry roots dating all the way back to 1984, when he co-founded Einstein and Sandom, Inc. (EASI), the nation's first interactive marketing and advertising agency. EASI was the first digital marketing company in what later became NYC's multi-billion dollar Silicon Alley new media industry, and was acquired by DMB&B in 1994.

Also in 1984, he authored Einstein's Computer Guides, published by Harcourt Brace Jovanovich. The Einstein's Computer Guides series was adopted by several major urban school systems, and served as the self-help prototype for the Computers for Dummies series launched some years later. His best-selling Jack Eisner memoir The Survivor was described by Commentary Magazine as "…perhaps the best Holocaust memoir ever published."

Mr. Einstein's strategic marketing and business development initiatives have driven the acquisition of two agencies, the global growth of a third, and a high-tech IPO, and have appeared in virtually every major business venue. His client list reads like a Who's Who of Fortune 100 companies, and includes Mediacom, USA Today, USA Weekend, Gannett Media, Ogilvy & Mather, J. Walter Thompson, Doyle Dane Bernbach, CMP Media, Pfizer, UpJohn, Bristol-Myers Squibb, Western Union, Citicorp, AOL, IBM, Apple, Compaq Computer, Intel, and many others.

Alvin Carter is a seasoned financial and operational executive who for more than 10 years has provided leadership to companies requiring turnaround, revitalization, infrastructure development, or operations improvement. He has experience in a broad range of industries including retail, food service, consumer services, media, business financial services and mobile wireless.

Mr. Carter's past experience include Chapter 11 and Chapter 7 processes, including negotiations with secured and unsecured creditors, 363 assets and DIP financing. His wide range of experience has given him the ability to quickly diagnose problems, project financial results and streamline operations. For example, he reduced a regional restaurant chain's senior debt from $4.2 million to $200,000 in 12 months, reduced labor expenses for a multi-state retail business by 33% in 12 months through improved cost controls and standards, and implemented new accounting and information systems for a supplier that provided 50% of paper tray liner products to a major restaurant chain while restoring the customer's confidence in the supplier.

As the President and CEO of Dock's Restaurant Group, Inc, with 26 locations and over 400 employees, Mr. Carter established new store performance criteria, improved the cash management processes and cash control procedures and negotiated a forbearance agreement to reduce senior debt by 48% in 12 months. He received his BA in Business Administration, magna cum laude, from Paine College and his MBA from Harvard Business School.

ADVISORY BOARD

The Semantic Labs advisory board is made up of experts in their respective fields who bring particular talent to help us manage and develop companies.

Robert I. Daley, Ph.D., is a leading computer science professor with an extensive research and programming background in the Artificial Intelligence area. His Ph.D. in mathematics is from Carnegie-Mellon University, one of the leaders in AI research.

For four years he taught at the University of Chicago, and for the following 14 years he was a member of the faculty in the Computer Science department of the University of Pittsburgh. He was chairman of that department for three of those years.  Also for 14 years, Dr. Daley has been a Senior Fellow and Philosophy of Science Center Professor at the University of Pittsburgh and a Visiting Computer Scientist at the Naval Research Laboratory's Applied Research in Artificial Intelligence Center.

His major research foci have been learning algorithms, computational complexity, and the theoretical foundation of computer science. His current research effort is directed toward establishing mathematical tools that can be used to analyze various learning algorithms that have been and are being developed by research in Artificial Intelligence. He is also studying the determination of the fundamental relationship between the various parameters of the learning paradigm. Of particular interest currently are: the development of cooperative strategies for multi-agent learning systems and the use of genetic algorithms in reinforcement learning problems.

J.S. Gamble is Founder and CEO of Montis Group, LLC, which is focused on advising and investing in early stage technology companies. He is a Limited Partner of New Vantage Group (Active Angel Investors) of Vienna, Virginia and actively involved with several early stage technology companies in the Mid-Atlantic Region.

Prior to Montis Group, Mr. Gamble was with Comcast where he served as Senior Operating Executive in Broadband Cable and SVP of Wireless Operating Units and New Product Development with more than 15 years of P&L responsibility building teams focused on innovation and execution to drive revenue, operating and free cash flow for units ranging from development and pre-launch to operating units with $1.2 billion in annual revenue and 2500+ employees.

Before joining Comcast, Mr. Gamble served as the Regional Director of Marketing with GTE Mobilnet (Wireless Operations) in Houston, Texas with markets serving over 500,000 cellular customers and in Richmond, Virginia as a General Manager for Central and Southern Virginia. Mr. Gamble also spent several years on the professional staff of McKinsey & Company, Inc. and Price Waterhouse where his clients were primarily telecommunications companies; his engagements focused primarily on new business development and financial performance improvement.

Mr. Gamble earned an MBA from the Wharton School at the University of Pennsylvania, an MA in Telecommunications Policy from George Washington University and a BS in Commerce from The McIntire School at The University of Virginia. Mr. Gamble served on the state of Maryland's Information Technology Board and the Legislative Task Force on High Speed Networks in Maryland and currently serves on several boards including the Prince William County (Virginia) Economic Development Council and the University of Maryland Foundation Board.